5 reasons why your company needs a branded mobile app!

5 reasons why your company needs a branded mobile app!

Have you ever asked yourself: How can I automate my business? How can I send a targeted, meaningful offer or specialized content to my clients? How can I be on the top of my customers’ minds, 365 days a year? If you have, then it’s time to invest in a white-labeled mobile application for your brand!

The short answer to all these questions is simply, there is no better way to serve and address your customers’ needs and wants, increase direct communication and improve your brand experience, than with your own mobile app experience.

Mobile apps used to be reserved for big corporations that could afford to spend hundreds of thousands of dollars to build robust mobile experiences to help grow their revenue. Today, even small to medium-sized companies are jumping on the bandwagon and finding creative robust mobile solutions that are turnkey and affordable, so they aren’t left in the dust!

Let’s dive into the top 5 reasons why your brand should be part of this new generation of mobility!

1. Enhanced Engagement

The need for new ways to market and engage with your audience or customer is paramount, especially with all the noise out there.

A brochure website is just not enough anymore, however combining it with mobile app functionality is what will change the landscape of how you interact and engage with your customers.

Mobile apps offer a variety of robust features that encourage direct interaction and engagement.

Whether you offer workout tips, charitable events or landscape services, you choose which products or services to promote and where to promote them inside your app. This is your opportunity to strengthen your relationship with new customers or cross-sell to your existing customers.

A brand’s mobile experience is the cornerstone of the customer relationship. The growth in mobile phone usage and the sheer volume of apps — over 2 million — are both clear indicators that customers live on mobile first. That’s why your mobile app strategy needs to treat your app as your brand’s core customer experience, not just an appendage.

2: Direct marketing and reach

Companies are continually looking for ways to stand out from the crowd and find new technology to promote themselves. What’s clear is that the device sitting in everyone’s pockets is vitally important for the future of marketing.

Apps on these devices, create your own channel to market your brand to 100% of your audience.

Apps release you from the walled gardens of social media and their ever-changing algorithms.

Social media allows you to market frequently to a wide audience, however, do they ensure your post is actually seen by your target market? Cultivating a captivated audience in-app ensures that every message gets delivered 100% of the time.

Your brand is the headline act! Popular social media channels are pretty busy and saturated. It’s easy for someone to lose your post amid the noise, even if it is promoted and targeted. This is never a worry with mobile apps because it’s your brand, all the time!

Facebook ads and promoted tweets cost money but ensure prominence, and you might reach a wide audience if your customers like and share your posts. It’s important to weigh the cost as promoted posts can carry a fee upwards of a couple of dollars per engagement, while in-app promotions cost nothing. Mobile definitely wins over social when it comes to cost.

3. Push Notifications

Imagine having the ability to poll customers about what products or services they like best, then instantly following up with a notification including a link straight to that product for purchasing. That’s powerful!

It’s obvious why having the power to push notify your audience is a game-changer! You can capture their attention at just the right moment, rather than sitting in their mailbox hoping you don’t get deleted.

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Now that you have their attention, you can send them where you want ‘em! You have the ability to drop users straight into your app to perform a specific action or act on an irresistible offer.

Did you know that the average American checks his or her phone 47 times a day? That’s about once every half hour during waking hours! Wait there’s more, 77% of 25-34-year-olds even check their phone in the middle of the night!

Push notifications have become an incredible marketing tool if used right. Broadcasting special offers that you know your customers will like, or announcing a message you know they are waiting for makes you a superstar! Persistently pushing out useless messages that don’t resonate however can quickly turn you into a persona non grata.

A mobile app provides the greatest opportunity to get on your customer’s valuable notification list. It validates that your brand is important to them; they want immediate connection and engagement and they don’t want to miss what you have to say. That’s what makes it the best marketing channel, period!

4. Customer loyalty

A branded app is the perfect way to engage your audience to drive brand loyalty and reward their loyalty with exclusive benefits. These types of rewards are what consumers are looking for in their mobile app experiences.

Mobile apps are changing the way people shop and interact with businesses, brands, and influencers, which is why all types of companies are jumping on the bandwagon.

Customer loyalty is critical to business growth. Retaining customers is so important because as you know, finding new ones can be very difficult and time-consuming. Restaurants, retailers, salons, fitness centers and more depend on loyal customers and repeat visits.

Brands recognize that regular customers often spend more per visit. If you don’t provide an incentive for customers to return to your business, they can easily turn to a competitor after even the slightest inconvenience.

Apps provide ways to automate rewards and redemption so businesses can easily create loyalty programs to reward customers. App users can interact with brands and get immediate rewards for it like points, tokens, discounts, coupons, cash back, and gift cards.

Digitizing loyalty programs makes the user experience simple and quick. It makes it possible to reward customers with points via the mobile app instead of using things like point-collection cards. Then, users can instantly redeem their points for products, experiences, virtual goods, and the like.

When asked, 72% of consumers said that the most valuable feature of a branded app is loyalty benefits. Another 66% said that the most valuable feature of a branded app is the exclusive access to sales, events, limited edition products or services. (AppAnnie)

Apps make it simple for companies to segment audiences using analytics and insights gathered during actions performed in-app.

Imagine running in-app surveys or trivia challenges that can pinpoint responses right down to a group or individual user. This allows for incredible ways to personalize rewards, offers, and freebies for specific customers or groups. You can even offer rewards to new customers through listings and geo-targeting.

A mobile app provides value by solving your customers’ needs quickly and easily, for things like, booking a table at a restaurant or viewing event information. Rewarding them for even these simplest actions will enhance brand loyalty and engagement.

Building in the right loyalty programs to your brand app can yield dramatic results.

5. Increased Revenue

Your app needs to give your audience a reason to be there, use it and spend money on it!

Starbucks’ mobile app allows users to order right from their phones and pick up the order in the store. Starbucks entices customers to use the app as a way to skip the line to get their coffee, which if you frequent Starbucks, you can see the added value. This feature gives them a leg up over their competition.

When customer satisfaction increases, typically sales do too. In fact, according to SalesForce, 70 percent of buying experiences are influenced by how customers feel they’re being treated.

The more interested and pleased people become with your product, business or brand, the greater consumer demand, providing you serious returns. This is where mobile apps come in.

Depending on the size of your audience, mobile apps can significantly increase your company’s profits. With promotions, discounts, bonuses and don’t forget push notifications, you can motivate customers to engage and make purchases.

You can directly contact all the users who have installed your app. For example, companies can even send a special offer to customers who are in close proximity using geolocation technologies.

When it comes to maximizing mobile conversions, constant engagement is the name of the game.

To maximize mobile conversion rates, research shows that placing fewer barriers between users and the point of conversion increases the likelihood of a conversion.

This means your app should focus on creating fast, seamless transitions to offer a call to action and promote engagement around every turn!

To sum it up…

A branded mobile app can support your business goals, drive engagement, extend your product reach, support loyalty, and grow revenue.

Mobile apps provide an opportunity to drive a very intimate and deep relationship with your audience.

Mobile is the most personal channel that exists for your brand because it’s in someone’s pocket, sits next to their bed, and is checked throughout the day (and sometimes the night).

Brands and marketers can engage in a very personalized, relevant, and always-connected way creating strong brand loyalty and longevity.

Mobile apps will continue to create tremendous opportunities for persistent engagement resulting in incredible growth.


2 Replies to “5 reasons why your company needs a branded mobile app!”

    1. Thanks so much, Barbra! We are really excited to support businesses of all types and sizes with their mobile initiatives. Stay tuned for more informative posts on how to successfully engage with your customers to grow revenue using your very own branded mobile app!

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